Our Story

This is our story - a story of passion, growth, and a love for sharing the finest Swedish snus with the world. We invite you to be part of it.

In 2013, we set out on a journey inspired by a love for Swedish snus and the emerging vape culture. What started as a personal passion quickly evolved into something much bigger. We recognized a gap in the market - a chance to not only deliver the highest quality vape products but to honor the rich, centuries-old tradition of Swedish snus.

Snus isn’t just a product to us; it’s part of the Swedish identity, a heritage we carry proudly. It's woven into the daily lives of countless Swedes, and we wanted to create a company that shared this cultural treasure with the world. From the very beginning, we’ve been driven by a love for sales, but more importantly, by a commitment to excellence and authenticity.

What made us so successful?

What has made us one of the fastest-growing companies in the Nordics? It’s simple: we never compromise on quality. Every product we offer is a reflection of our deep respect for Swedish traditions and our dedication to putting the customer first. We understand snus on a fundamental level—what it means, how it’s used, and why it’s cherished. This understanding, combined with our pursuit of the best products on the market, has built a deep bond with our customers.

We take pride in delivering not just a product, but a piece of Swedish culture. With each can of snus, we carry forward a legacy of craftsmanship and care.

Since our founding, we’ve experienced explosive growth year after year, and we’ve become one of the largest players in the Nordic region's vape and snus markets. This success is a testament to our unwavering focus on quality, our passion for what we do, and our deep connection with our customers.

Be a part of our legacy

From day one, our customers have been the driving force behind everything we do. You are the foundation of our success, the reason we’ve grown from a small Swedish company into one of the leading snus and vape providers in the Nordics. It’s not just about business for us—it’s about the relationships we build along the way.

Every step of this journey has been guided by a commitment to put you, our customer, first. Whether you’ve been with us from the beginning or are just discovering us now, you’re a vital part of our story. Your trust, loyalty, and passion for quality are what inspire us to constantly innovate and refine our offerings. We’re not just here to sell a product; we’re here to create an experience that reflects the care, craftsmanship, and tradition that go into every can of snus.

No matter where you are—whether in Sweden, across Europe, or soon in the United States—you are at the heart of everything we do. We listen to your needs, adapt to your preferences, and continuously strive to exceed your expectations. Your satisfaction is not just our goal—it’s our greatest achievement.

By choosing us, you're not just purchasing snus; you're becoming part of a community that values authenticity, quality, and heritage. You’re joining us on a journey that honors the past while embracing the future, and we couldn’t be prouder to have you by our side.

Thank you for being part of our legacy—together, we are shaping the future of Swedish snus.

Swedish snus culture

For generations, snus has been more than a habit—it's a cultural staple in Sweden. It's part of our heritage, a daily ritual that connects us to our roots. As Swedes, we are proud of this tradition and even prouder to share it with the world. By exporting authentic Swedish snus, we’re not just introducing a product to new markets; we’re inviting others to experience a piece of our culture.

At the heart of everything we do is our commitment to quality and sustainability. We follow the highest Swedish standards, ensuring that every product we deliver is crafted with care. Our production processes are designed with the environment in mind, because we believe that excellence should never come at the cost of the planet.

As the market evolves, so do we. We’ve embraced the shifting trends, offering new nicotine pouch options and exploring fresh flavors in the vape industry. But no matter how we innovate, our core remains the same: a dedication to Swedish quality and tradition.

Expanding into Europe and the USA

Our decision to expand into Europe and the United States was a natural progression in our journey. The demand for high-quality nicotine products has grown beyond Sweden, and we see an opportunity to introduce a broader audience to the unique experience of Swedish snus. This isn’t just about business for us—it’s about sharing something we truly value. We believe everyone should have the chance to enjoy Swedish snus, a product that has stood the test of time.

Looking forward, our vision is clear. We aim to lead the global market in the export of Swedish snus and nicotine products, bringing the very best of Sweden to the world. This is only the beginning of our journey, and the future holds exciting possibilities.

Join us on our journey

As we continue to expand across borders, we invite you to be part of our journey. Whether you're a long-time fan of Swedish snus or someone curious to explore it for the first time, we're here to share the best of what Sweden has to offer. By joining us, you’re not just choosing a product—you’re becoming part of a community that values tradition, quality, and authenticity.

We believe in more than just delivering a product. We’re here to build connections, to share the rich history of snus with a global audience, and to grow with our customers. From the heart of Sweden to homes across Europe and the United States, we’re excited to see where this journey takes us.

Together, we’ll continue to innovate, adapt, and push boundaries—all while staying true to the Swedish roots that define us. Whether you're with us from the start or joining now, we’re proud to have you along for the ride.

Welcome to the future of snus. Welcome to our story.